The gentle whitening toothpaste

The only toothpaste in the world with Actilux®, the innovative formula that is activated by light and whitens your teeth every time you smile.

Whitens from the first application, the BlanX White Shock LED light has been designed exclusively to boost the effect of the Actilux® formulation.

The first whitening toothpaste to be based on ingredients derived from natural Arctic Lichen. Its non-abrasive formula cleans deeply and gently without damaging enamel, killing bacteria and plaque and protecting the teeth.

Our original formula is now available from selected ASDA stores in an easy squeeze tube. Like the rest of the BlanX range, BlanX Classic White toothpaste is based on ingredients derived from natural Arctic Lichen. Its non-abrasive formula cleans deeply and gently without damaging enamel, killing bacteria and plaque and protecting the teeth.

Combines gentle whitening with two active ingredients to relieve the pain of sensitive teeth. The special formula strengthens and reinforces tooth enamel, penetrating inside the tooth enamel to reduce sensitivity to temperature change, brushing and chewing.

Effectively removes stains from tooth enamel caused by smoke, food, drink and plaque. It has an intense natural aroma to leave the mouth feeling fresh, while the active ingredients effectively prevent plaque and tartar forming.

Replenishes and remineralises enamel whilst the special synergy between the extract of Arctic Lichen and fluoride provides a natural whitening effect without enamel abrasion.

An intensive whitening treatment to remove stains fast and restore teeth to their natural whiteness. The special triple action formula has an increased concentration to act fast, whitening teeth in just 15 days. Use twice a day for two weeks, four times a year for best results, using your normal BlanX® toothpaste in between.

Used regularly, it gently whitens teeth and stops stains and discolouration forming. It’s alcohol-free and also contains extract of plantain – traditionally used to fight bacteria.